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For its latest advertising campaign, Hyundai has decided to showcase the goings on inside the minds of its potential future car buyers. But not in a boring, text book, fall-asleep-while-you-watch-it kind of way, but with the use of TV stars and comedians.

The cars focused on for Hyundai's latest commercials are the i30 and Santa Fe. The i30 is being bought by Anna Crilly, star of 'Lead Balloon' and 'Katy and Anna', while the customer of the Santa Fe is BAFTA Award winner and star of TV, film and radio, Darren Boyd. During their showcased purchases, we can hear exactly what they're thinking as buyers. They even make one or two faux pas - just for that extra laugh here and there.

So, why this strategy? Simply, it's to make people laugh; with the idea that these adverts will stick in customers' minds when they come to make their final decisions. Hyundai's research has shown that around two-thirds of those who research their new car do so via online footage, so by placing their new adverts on YouTube, they are sure to get noticed by future potential buyers.

As well as humour, the commercials also provide a lot of information, detailing things like luggage space, fuel economy and interior gadgetry.

"Today's consumers are looking for more - they want to be entertained, informed and educated," comments Andrew Cullis, Marketing Director for Hyundai UK. "With these videos we are offering consumers something more engaging and appealing than the traditional brochure or online specifications. They help Hyundai to make an impression, capture attention and ultimately to ensure we end up on their list of car brands to consider."

Anything else?

The new videos are all part of Hyundai's strategy to meet the demands of today's digital customers. The company has also redesigned its website to include easier-to-use navigation as well as user-generated reviews and ratings for its new passenger car range.

Videos below: