Nissan UK has launched a new series of poster and print adverts to highlight the advantages it has over its German competitors. The campaign features the Nissan 370Z and GT-R sportscars.
Phrases like "The Winner Hans Down," "The Germans Came Off Wurst," and "Kaisers Chiefs" are being used in order to make potential customers think twice before deciding on their next car.
In recent weeks Nissan drove an Audi TTS around the streets of London bearing the message "More expensive, slower and less powerful than a Nissan 370Z"; a Porsche Cayman wearing the slogan "I dream of being as fast as a Nissan 370Z" on the side was also seen. At this month's Goodwood Festival of Speed, Nissan stickered some of its cars with "kill" graphics targeting Porsche, Audi and BMW. It is believed that Porsche has requested that their trademarked crest and logo be removed from the campaign.
The campaign was officially launched on the giant BFI IMAX billboard at Waterloo, London and will continue to appear in print titles and outdoor billboard sites across the UK over the next six months.
Steve McLennan, Nissan Marketing Director, explains: "It simply challenges the convention of German sportscars being the only benchmark for performance and quality."
Shane Hickey - 23 Jul 2010