The aptly named 'It Chooses You Campaign' is a Facebook competition launched by Peugeot and the winner will receive a Peugeot RCZ coupé. The 'think outside the box' campaign uses ads that look like the run-of-the-mill classified car ads but instead they feature real people advertising themselves to the RCZ.
Peugeot also states that entrants may become 'famous', as some of the most successful entries will be starring in an online advertising campaign. A site has been created to allow applicants the chance to create their ads and if you invite a friend to take part, you get an extra chance to win.
The RCZ goes on sale from 21st May and the live draw for the competition is on the 11th June. If you're feeling creative you can find the details on
www.itchoosesyou.co.uk.
Read our First Drive of the new Peugeot RCZ here.
Lee Pickering - 5 May 2010